How can digital community currency alleviate hardship during COVID-19 pandemic in Kenya? A necessity effectuation perspective

Kuk, G. ORCID: 0000-0002-1288-3635, Simba, A. ORCID: 0000-0002-0276-8211, Giamporcaro, S. ORCID: 0000-0002-1150-4939 and Leslie, D., 2021. How can digital community currency alleviate hardship during COVID-19 pandemic in Kenya? A necessity effectuation perspective. In: ECIS 2021 proceedings. AIS eLibrary.

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Abstract

Research on how COVID-19 is creating a crisis-within-a-crisis situation for the world’s most vulnerable communities by compounding their daily struggles and economic hardships is still developing. Accordingly, we utilise the everyday trading experiences of micro-entrepreneurs in Kenya’s informal settlements to contextualise how they tackled this unfolding situation through digital community currency (DCC). Our mixed-methods research draws on effectuation and connects entrepreneurial action with DCC. While field work yielded new knowledge on how micro-entrepreneurs sustained their livelihoods and maintained savings by leveraging DCC, statistics demonstrated evidence of effectual reasoning in alleviating the adverse effects of COVID-19 in terms of access to necessities and the application of affordable loss logic in price setting. Micro-entrepreneurs who were able to deploy available means to implement COVID-19 preventive practices were proactive in adjusting selling prices, whereas those who found it difficult were more likely to increase the prices of their traded goods and services.

Item Type: Chapter in book
Description: Paper presented at European Conference on Information Systems (ECIS 2021), 14th-16th June 2021.
Creators: Kuk, G., Simba, A., Giamporcaro, S. and Leslie, D.
Publisher: AIS eLibrary
Date: 14 May 2021
Identifiers:
NumberType
1439334Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 26 May 2021 07:54
Last Modified: 26 May 2021 07:54
Related URLs:
URI: http://irep.ntu.ac.uk/id/eprint/42917

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