Examining the influence of cultural and ethical ideology on consumers’ perceptions about the ethics of online retailers and its effects on their loyalty

Aboul-Dahab, S., Agag, G. ORCID: 0000-0002-5513-0828 and Hassan Abdelmoety, Z., 2021. Examining the influence of cultural and ethical ideology on consumers’ perceptions about the ethics of online retailers and its effects on their loyalty. Journal of Retailing and Consumer Services, 61: 102559. ISSN 0969-6989

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Abstract

The main purpose of this study was to develop and empirically test an integrated model that examines the antecedents and outcomes of consumers perceptions regarding online retailing ethics. A quantitative approach was utilised and the data were collected from 797 consumers. We used AMOS 22.0 for assessing the associations between the latent variables. The results of the analyses revealed that uncertainty avoidance and power distance are a key driver of idealism, while masculinity and individualism are a key predictor of egoism. Idealism was negatively related to consumers perceptions about e-retailing ethics, while egoism had a positive effect. Finally, customers perceptions about e-retailing ethics was positively related to customers loyalty. Implications for practitioners and academics were discussed.

Item Type: Journal article
Publication Title: Journal of Retailing and Consumer Services
Creators: Aboul-Dahab, S., Agag, G. and Hassan Abdelmoety, Z.
Publisher: Elsevier BV
Date: July 2021
Volume: 61
ISSN: 0969-6989
Identifiers:
NumberType
10.1016/j.jretconser.2021.102559DOI
1450410Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 09 Jul 2021 08:10
Last Modified: 03 Aug 2021 13:54
URI: http://irep.ntu.ac.uk/id/eprint/43385

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