Physiological and psychological influence of multi-media in urban business districts

Ye, K., Luo, H., Zhong, H. ORCID: 0000-0001-9604-4523 and Kang, J., 2021. Physiological and psychological influence of multi-media in urban business districts. Sustainable Cities and Society: 103546. ISSN 2210-6707

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Abstract

Understanding the complex interaction between human needs and physical facilities in public spaces remains a challenge given the knowledge gap in sustainable cities design and research. This study selected six typical urban business walkways to compare the physiological and psychological effects of a visual-audio environment dominated by visual media on visitors. A total of 180 visitors were randomly selected on 6 walkways to collect physiological and psychological data, and visual-audio environment data were collected in the matching location. Results show that visual media are the most attractive content type in the multi-media system of business walkways, and their attractiveness is evenly distributed among all visitors. This type of media also continuously extends the engagement of visitors during their visiting time. Specifically, visitors spend 71% of their time gazing at visual media that occupy only 31.4% of the walkway facade area. Visitors also stare at videos for a longer time compared with text and images. The different visual-audio interactions in the walkway have different effects on visitors’ eye movements. These visitors also have different evaluations between indoor and outdoor walkways. Specifically, visitors feel 64.4% more comfortable with the visual-audio environment in indoor walkways than in outdoor walkways. Visual-audio interaction has varying effects on visitors’ comfort. Combining images with sound elements generates positive feedback, and visitors feel comfortable when the video content matches the music. The types of music played in indoor and outdoor walkways lead to differences in the temporal variability of acoustic environments. The results of this work contribute to an optimized design of multi-media installed on different functional business district walkways, which in turn can enhance the attractiveness of urban business district areas and bring a comfortable experience to visitors.

Item Type: Journal article
Publication Title: Sustainable Cities and Society
Creators: Ye, K., Luo, H., Zhong, H. and Kang, J.
Publisher: Elsevier BV
Date: 22 November 2021
ISSN: 2210-6707
Identifiers:
NumberType
10.1016/j.scs.2021.103546DOI
S221067072100812XPublisher Item Identifier
1498082Other
Divisions: Schools > School of Architecture, Design and the Built Environment
Record created by: Linda Sullivan
Date Added: 09 Dec 2021 09:08
Last Modified: 09 Dec 2021 09:08
URI: http://irep.ntu.ac.uk/id/eprint/45080

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