Critical review on social marketing planning approaches

Akbar, MB ORCID: https://orcid.org/0000-0003-3092-6878, French, J and Lawson, A, 2019. Critical review on social marketing planning approaches. Social Business, 9 (4), pp. 361-393. ISSN 2044-4087

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Item Type:	Journal article
Publication Title:	Social Business
Creators:	Akbar, M.B., French, J. and Lawson, A.
Publisher:	Westburn Publishers
Date:	1 December 2019
Volume:	9
Number:	4
ISSN:	2044-4087
Identifiers:	Number Type 10.1362/204440819x15633617555894 DOI 1534500 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	06 Apr 2022 08:50
Last Modified:	06 Apr 2022 08:50
URI:	https://irep.ntu.ac.uk/id/eprint/46065

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