Critical review on social marketing planning approaches

Akbar, M.B. ORCID: 0000-0003-3092-6878, French, J. and Lawson, A., 2019. Critical review on social marketing planning approaches. Social Business, 9 (4), pp. 361-393. ISSN 2044-4087

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Item Type: Journal article
Publication Title: Social Business
Creators: Akbar, M.B., French, J. and Lawson, A.
Publisher: Westburn Publishers
Date: 1 December 2019
Volume: 9
Number: 4
ISSN: 2044-4087
Identifiers:
NumberType
10.1362/204440819x15633617555894DOI
1534500Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 06 Apr 2022 08:50
Last Modified: 06 Apr 2022 08:50
URI: http://irep.ntu.ac.uk/id/eprint/46065

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