Sustainable product innovation and consumer communication

Wang, S. ORCID: 0000-0002-3863-7440 and Su, D. ORCID: 0000-0002-9541-8869, 2022. Sustainable product innovation and consumer communication. Sustainability, 14 (14): 8395.

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Abstract

Sustainable product innovation and its communication with consumers are essential for the re-alisation of sustainability through sustainable consumption. This research conducted a structured review addressing sustainable product innovation, including sustainable product development and service, environmental and socio-economic impacts, communication of the sustainable product innovation to consumers via ecolabelling and declarations, and sustainability bench-marking. The review revealed that current research in sustainable product development and service focuses more on environmental and economic aspects, but the social aspect has not been given enough attention, and the interconnection between product development and service needs to be further addressed. Systematic sustainable innovation, considering the whole life cycle of the product to control and improve overall sustainability in the early product development stages should be paid more attention. To overcome the gaps, a framework for sustainable product de-velopment and services (SPDS) was developed and presented. Furthermore, this review found that communicating understandable environmental and socio-economic performance of products and services with consumers is still challenging. Barriers are identified in deriving benchmarks through sustainability performance assessments. This paper also provides examples of over-coming the barriers in sustainable benchmarking and communication with the “eco-cost” method, which engages both B2B and B2C customers to promote sustainable consumption.

Item Type: Journal article
Publication Title: Sustainability
Creators: Wang, S. and Su, D.
Publisher: MDPI AG
Date: 2022
Volume: 14
Number: 14
Identifiers:
NumberType
10.3390/su14148395DOI
1564003Other
Rights: Copyright: © 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Divisions: Schools > School of Architecture, Design and the Built Environment
Record created by: Linda Sullivan
Date Added: 11 Jul 2022 10:20
Last Modified: 11 Jul 2022 10:20
URI: http://irep.ntu.ac.uk/id/eprint/46579

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