The more we see it the less it means: a value-for-the-customer perspective on value-in-use

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Woodall, T. ORCID: 0000-0002-8949-5577, 2011. The more we see it the less it means: a value-for-the-customer perspective on value-in-use. In: Academy of Marketing Conference: Marketing Fields Forever, University of Liverpool, 5-7 July 2011.

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Item Type:	Conference contribution
Creators:	Woodall, T.
Date:	2011
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 09:54
Last Modified:	09 Jun 2017 13:13
URI:	https://irep.ntu.ac.uk/id/eprint/4671