The more we see it the less it means: a value-for-the-customer perspective on value-in-use

WOODALL, T., 2011. The more we see it the less it means: a value-for-the-customer perspective on value-in-use. In: Academy of Marketing Conference: Marketing Fields Forever, University of Liverpool, 5-7 July 2011.

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Item Type: Conference contribution
Creators: Woodall, T.
Date: 2011
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 09:54
Last Modified: 23 Sep 2016 08:36
URI: http://irep.ntu.ac.uk/id/eprint/4671

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