Stakeholder greening pressures, green practices and agency enhancing systems: evidence from Brazil

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Vasquez-Brust, D., Jabbour, C., Plaza-Ubeda, J., Jabbour, A.B., Perez-Valls, M. and Renwick, D. ORCID: 0000-0001-6819-5746, 2022. Stakeholder greening pressures, green practices and agency enhancing systems: evidence from Brazil. Business Strategy and the Environment. ISSN 0964-4733 (Forthcoming)

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Abstract

We propose and test an original conceptual framework explaining variations in the implementation of two complementary types of green practice – environmental protection hardware (EPH) and environmental protection software (EPS). Drawing on the Ability, Motivation, Opportunity (AMO) framework, we conceptualize that increased green pressure from stakeholders drives the adoption of both types of green practices, but also triggers human problems such as lack of skills, lack of motivation, lack of opportunities and perceptions of unfairness, thus increasing the costs of practice adoption and implementation. Organisations can level the field for the application of EPS and EPH with a system of green human resource management (GHRM) practices -training, assessment, rewards and teamwork- to channel the translation of stakeholder pressures into meaningful workplace green practices. Empirical data from companies in Brazil is analysed using structural equation models and confirms our hypothesis; also showing that the mediating role of GHRM is higher for EPH than it is for EPS.

Item Type:

Journal article

Publication Title:

Business Strategy and the Environment

Creators:

Vasquez-Brust, D., Jabbour, C., Plaza-Ubeda, J., Jabbour, A.B., Perez-Valls, M. and Renwick, D.

Publisher:

Wiley

Date:

8 November 2022

ISSN:

0964-4733