Would you believe it? A detailed investigation of believability in comparative price advertising

Devlin, J.F. ORCID: 0000-0002-1526-8793, Ennew, C.T., McKechnie, S. and Smith, A., 2013. Would you believe it? A detailed investigation of believability in comparative price advertising. Journal of Marketing Management, 29 (7-8), pp. 793-811. ISSN 0267-257X

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Item Type: Journal article
Publication Title: Journal of Marketing Management
Creators: Devlin, J.F., Ennew, C.T., McKechnie, S. and Smith, A.
Publisher: Informa UK Limited
Date: May 2013
Volume: 29
Number: 7-8
ISSN: 0267-257X
Identifiers:
NumberType
10.1080/0267257x.2012.715489DOI
1632822Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 16 Jan 2023 09:33
Last Modified: 16 Jan 2023 09:33
URI: https://irep.ntu.ac.uk/id/eprint/47873

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