Discourse analytical methods for examining customers' online talk

Hall, M and Neugebauer, J, 2014. Discourse analytical methods for examining customers' online talk. In: Barreau, L, ed., Advertising: types of methods, perceptions and impact on consumer behavior. New York: Nova Science, pp. 93-111. ISBN 9781629486130

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Item Type:	Chapter in book
Creators:	Hall, M. and Neugebauer, J.
Publisher:	Nova Science
Place of Publication:	New York
Date:	2014
ISBN:	9781629486130
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 09:55
Last Modified:	12 Oct 2015 12:36
URI:	https://irep.ntu.ac.uk/id/eprint/4814

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