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Adıgüzel, F. 
ORCID: 0000-0002-5289-1701 and Wedel, M.,
2008.
Split questionnaire design for massive surveys.
Journal of Marketing Research, 45 (5), pp. 608-617.
ISSN 0022-2437
Official URL: https://doi.org/10.1509/jmkr.45.5.608
| Item Type: | Journal article | ||||||
|---|---|---|---|---|---|---|---|
| Publication Title: | Journal of Marketing Research | ||||||
| Creators: | Adıgüzel, F. and Wedel, M. | ||||||
| Publisher: | SAGE Publications | ||||||
| Date: | October 2008 | ||||||
| Volume: | 45 | ||||||
| Number: | 5 | ||||||
| ISSN: | 0022-2437 | ||||||
| Identifiers: |
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| Divisions: | Schools > Nottingham Business School | ||||||
| Record created by: | Linda Sullivan | ||||||
| Date Added: | 17 May 2023 07:58 | ||||||
| Last Modified: | 17 May 2023 07:58 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/48992 |
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