Consumer engagement on social media: Its dynamics and impact on box office sales

Adıgüzel, F. ORCID: 0000-0002-5289-1701, 2021. Consumer engagement on social media: Its dynamics and impact on box office sales. Pazarlama ve Pazarlama Araştırmaları Dergisi, 14 (3), pp. 643-668. ISSN 2547-9601

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Item Type:	Journal article
Alternative Title:	Sosyal medyada tüketici katilimi: sinema filmi gişe satişlarindaki dinamikleri ve etkisi
Publication Title:	Pazarlama ve Pazarlama Araştırmaları Dergisi
Creators:	Adıgüzel, F.
Publisher:	Makale Sistemi/Geomes
Date:	28 September 2021
Volume:	14
Number:	3
ISSN:	2547-9601
Identifiers:	Number Type 10.15659/ppad.14.3.932621 DOI 1760944 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	05 Jun 2023 08:01
Last Modified:	05 Jun 2023 08:01
URI:	https://irep.ntu.ac.uk/id/eprint/49106

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