Marketing career transitions: women marketers embedded in the profession?

FOSTER, C., BRINDLEY, C. and WHEATLEY, D., 2014. Marketing career transitions: women marketers embedded in the profession? In: British Academy of Management, University of Ulster, Belfast, Northern Ireland, September 2014.

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This qualitative study explores a UK sample of 25 women marketing professionals and how their career paths are reached and moderated over time. The research addresses the women‟s reasons for moving from corporate marketing careers to self-employment in marketing and discovers that their career anchor is their embeddedness in the marketing profession which remains a constant throughout their career. This suggests that marketing talent is being lost to the corporate environment but not necessarily to the profession. It also suggests that the profession needs to acknowledge these career transitions when offering support to those practicing marketing.

Item Type: Conference contribution
Creators: Foster, C., Brindley, C. and Wheatley, D.
Date: 2014
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 09:55
Last Modified: 09 Jun 2017 13:14

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