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Kanjo, E. 
ORCID: 0000-0002-1720-0661 and Woodward, K. ORCID: 0000-0003-3302-1345,
2023.
Tag in the Park: paving the way for proximity-based AI pervasive games.
IEEE Communications Magazine.
ISSN 1558-1896
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Abstract
In this paper we introduce “Tag in the Park”, a mobile platform merging short-range wireless communication and Artificial Intelligence (AI) to create an interactive gamified experience through virtual treasure hunts. Central to this is a mobile app that revolves around the interaction with a network of Bluetooth Low Energy (BLE) beacons and Near Field Communication (NFC) tags. These miniature smart devices provide contextual information, AI challenges, quizzes and nudges for a gamified, and active visitor experience which can help increase engagement and promote physical activity. “Tag in the Park” is currently available for download on both Google Play and Apple Store and the platform is fully set up and open to visitors at Rufford Abbey Park, Nottinghamshire. Results indicate the mobile platform helps engage visitors, encourages exploration and increases visitor economy.
| Item Type: | Journal article | ||||||
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| Publication Title: | IEEE Communications Magazine | ||||||
| Creators: | Kanjo, E. and Woodward, K. | ||||||
| Publisher: | Institute of Electrical and Electronics Engineers | ||||||
| Date: | 5 June 2023 | ||||||
| ISSN: | 1558-1896 | ||||||
| Identifiers: |
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| Rights: | © 2023 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. | ||||||
| Divisions: | Schools > School of Science and Technology | ||||||
| Record created by: | Jonathan Gallacher | ||||||
| Date Added: | 15 Jun 2023 08:45 | ||||||
| Last Modified: | 19 Jun 2023 08:55 | ||||||
| URI: | https://irep.ntu.ac.uk/id/eprint/49207 |
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