Country of origin association with value-led fashion retailer e-servicescapes

Rashid, A ORCID: https://orcid.org/0000-0003-4614-2066 and Kent, A ORCID: https://orcid.org/0000-0002-9741-4335, 2023. Country of origin association with value-led fashion retailer e-servicescapes. In: Masouras, A, Daskou, S, Pistikou, V, Dimitriou, D and Friesner, T, eds., Global developments in nation branding and promotion: theoretical and practical approaches. Advances in marketing, customer relationship management, and e-services (AMCRMES) . IGI Global, pp. 25-45. ISBN 9781668459027

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Item Type:	Chapter in book
Creators:	Rashid, A. and Kent, A.
Publisher:	IGI Global
Date:	9 June 2023
ISBN:	9781668459027
Identifiers:	Number Type 10.4018/978-1-6684-5902-7.ch002 DOI 1785341 Other
Divisions:	Schools > Nottingham Business School Schools > Nottingham School of Art & Design
Record created by:	Jonathan Gallacher
Date Added:	25 Jul 2023 10:43
Last Modified:	25 Jul 2023 10:43
URI:	https://irep.ntu.ac.uk/id/eprint/49439

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