Going green: the impact of green initiative events on environmental practice intentions

Abdullah, SINW ORCID: https://orcid.org/0000-0001-7249-8512, Sriganeshvarun, S, Kean Tat, F, Subramaniam, T and Mohd Mustafa, AA, 2023. Going green: the impact of green initiative events on environmental practice intentions. Journal of Sustainability Science and Management, 18 (8), pp. 1-23. ISSN 1823-8556

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Abstract

Green initiative events have gained popularity over the years due to rising concern on global warming and climate change issues. Many private companies, non-profit organisations and relevant government agencies have poured their time, money and effort in implementing various green events such as national birdwatching events, beach clean-up programs, exhibitions and recycling workshops. Yet the real question is whether these green initiative events (GIE) has been successful in positively altering the participants’ everyday behaviour? This study investigates pertinent factors that impact people’s environmental practice intention after attending GIE. A total of 376 questionnaires were collected using purposive sampling among Malaysians who have attended green initiative events recently. Using structural equation modelling, the findings revealed that environmental concern, media power, subjective norms and attitude have positive influence in people’s environmental practice intention after attending green initiative events whereas perceived behavioural control was insignificant. The findings gave insights to academics and industry professionals especially event planners and organisations to conduct effective green events that would possibly transform people’s behaviour in hope of a global green movement towards a sustainable future.

Item Type:	Journal article
Publication Title:	Journal of Sustainability Science and Management
Creators:	Abdullah, S.I.N.W., Sriganeshvarun, S., Kean Tat, F., Subramaniam, T. and Mohd Mustafa, A.A.
Publisher:	Penerbit UMT, Universiti Malaysia Terengganu
Date:	August 2023
Volume:	18
Number:	8
ISSN:	1823-8556
Identifiers:	Number Type 10.46754/jssm.2023.08.001 DOI 1797970 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	12 Sep 2023 07:41
Last Modified:	12 Sep 2023 07:41
URI:	https://irep.ntu.ac.uk/id/eprint/49680

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