Driving consumer–brand engagement and co-creation by brand interactivity

Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G.D., Rosenberger, P.J. and De Oliveira, M.J., 2020. Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence and Planning, 38 (4), pp. 523-541. ISSN 0263-4503

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Item Type:	Journal article
Publication Title:	Marketing Intelligence and Planning
Creators:	Cheung, M.L., Pires, G.D., Rosenberger, P.J. and De Oliveira, M.J.
Publisher:	Emerald
Date:	18 May 2020
Volume:	38
Number:	4
ISSN:	0263-4503
Identifiers:	Number Type 10.1108/mip-12-2018-0587 DOI 1812056 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	06 Oct 2023 08:53
Last Modified:	06 Oct 2023 08:53
URI:	https://irep.ntu.ac.uk/id/eprint/49871

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