Investigating the role of social media marketing on value co-creation and engagement: an empirical study in China and Hong Kong

Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G.D., Rosenberger, P.J., Leung, W.K.S. and Ting, H., 2021. Investigating the role of social media marketing on value co-creation and engagement: an empirical study in China and Hong Kong. Australasian Marketing Journal, 29 (2), pp. 118-131. ISSN 1441-3582

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Item Type:	Journal article
Publication Title:	Australasian Marketing Journal
Creators:	Cheung, M.L., Pires, G.D., Rosenberger, P.J., Leung, W.K.S. and Ting, H.
Publisher:	SAGE Publications
Date:	May 2021
Volume:	29
Number:	2
ISSN:	1441-3582
Identifiers:	Number Type 10.1016/j.ausmj.2020.03.006 DOI 1812007 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	06 Oct 2023 10:35
Last Modified:	06 Oct 2023 10:35
URI:	https://irep.ntu.ac.uk/id/eprint/49881

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