Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G.D., Rosenberger III, P.J. and De Oliveira, M.J., 2021. Driving COBRAs: the power of social media marketing. Marketing Intelligence and Planning, 39 (3), pp. 361-376. ISSN 0263-4503
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Official URL: https://doi.org/10.1108/mip-11-2019-0583
Item Type: | Journal article | ||||||
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Publication Title: | Marketing Intelligence and Planning | ||||||
Creators: | Cheung, M.L., Pires, G.D., Rosenberger III, P.J. and De Oliveira, M.J. | ||||||
Publisher: | Emerald | ||||||
Date: | 13 April 2021 | ||||||
Volume: | 39 | ||||||
Number: | 3 | ||||||
ISSN: | 0263-4503 | ||||||
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Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 06 Oct 2023 10:55 | ||||||
Last Modified: | 06 Oct 2023 10:55 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/49883 |
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