The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G. and Rosenberger, P.J., 2020. The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32 (3), pp. 695-720. ISSN 1355-5855

Full text not available from this repository.

Item Type:	Journal article
Publication Title:	Asia Pacific Journal of Marketing and Logistics
Creators:	Cheung, M.L., Pires, G. and Rosenberger, P.J.
Publisher:	Emerald
Date:	1 April 2020
Volume:	32
Number:	3
ISSN:	1355-5855
Identifiers:	Number Type 10.1108/apjml-04-2019-0262 DOI 1812063 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	06 Oct 2023 12:54
Last Modified:	06 Oct 2023 12:54
URI:	https://irep.ntu.ac.uk/id/eprint/49888

Actions (login required)

Edit View

Views

Downloads