Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity

Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G.D. and Rosenberger III, P.J., 2020. Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity. Asian Journal of Business Research, 10 (1). ISSN 2463-4522

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Item Type:	Journal article
Publication Title:	Asian Journal of Business Research
Creators:	Cheung, M.L., Pires, G.D. and Rosenberger III, P.J.
Publisher:	Asia Business Research Group
Date:	May 2020
Volume:	10
Number:	1
ISSN:	2463-4522
Identifiers:	Number Type 10.14707/ajbr.200078 DOI 1812069 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	06 Oct 2023 13:22
Last Modified:	06 Oct 2023 13:22
URI:	https://irep.ntu.ac.uk/id/eprint/49889

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