Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms

Cheung, M.L. ORCID: 0000-0003-0320-1134, Leung, W.K., Cheah, J.-H. and Ting, H., 2022. Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms. Journal of Vacation Marketing, 28 (2), pp. 152-170. ISSN 1356-7667

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Item Type:	Journal article
Publication Title:	Journal of Vacation Marketing
Creators:	Cheung, M.L., Leung, W.K., Cheah, J.-H. and Ting, H.
Publisher:	SAGE Publications
Date:	April 2022
Volume:	28
Number:	2
ISSN:	1356-7667
Identifiers:	Number Type 10.1177/13567667211030675 DOI 1811948 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	09 Oct 2023 09:26
Last Modified:	09 Oct 2023 09:26
URI:	https://irep.ntu.ac.uk/id/eprint/49910

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