Social media influencer marketing: the moderating role of materialism

Koay, K.Y., Cheung, M.L. ORCID: 0000-0003-0320-1134, Soh, P.C.-H. and Teoh, C.W., 2022. Social media influencer marketing: the moderating role of materialism. European Business Review, 34 (2), pp. 224-243. ISSN 0955-534X

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Item Type:	Journal article
Publication Title:	European Business Review
Creators:	Koay, K.Y., Cheung, M.L., Soh, P.C.-H. and Teoh, C.W.
Publisher:	Emerald
Date:	1 February 2022
Volume:	34
Number:	2
ISSN:	0955-534X
Identifiers:	Number Type 10.1108/ebr-02-2021-0032 DOI 1811956 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	09 Oct 2023 09:35
Last Modified:	09 Oct 2023 09:35
URI:	https://irep.ntu.ac.uk/id/eprint/49911

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