Cheung, M.L. ORCID: 0000-0003-0320-1134, Pires, G.D., Rosenberger, P.J., Leung, W.K.S. and Salehhuddin Sharipudin, M.-N., 2021. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61: 102574. ISSN 0969-6989
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Official URL: https://doi.org/10.1016/j.jretconser.2021.102574
Item Type: | Journal article | ||||||
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Publication Title: | Journal of Retailing and Consumer Services | ||||||
Creators: | Cheung, M.L., Pires, G.D., Rosenberger, P.J., Leung, W.K.S. and Salehhuddin Sharipudin, M.-N. | ||||||
Publisher: | Elsevier BV | ||||||
Date: | July 2021 | ||||||
Volume: | 61 | ||||||
ISSN: | 0969-6989 | ||||||
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Divisions: | Schools > Nottingham Business School | ||||||
Record created by: | Laura Ward | ||||||
Date Added: | 09 Oct 2023 10:13 | ||||||
Last Modified: | 09 Oct 2023 10:13 | ||||||
URI: | https://irep.ntu.ac.uk/id/eprint/49915 |
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