Tools
Tools
Kit Teng, P., Abdullah, S.I.N.W. 
ORCID: 0000-0001-7249-8512 and Lim, B.J.H.,
2021.
The future of green food consumption in Peninsular Malaysia.
Malaysian Journal of Consumer and Family Economics, 26, pp. 80-109.
ISSN 1511-2808
|
Text
1823324_Abdullah.pdf - Published version Download (402kB) | Preview |
Abstract
Over the years, consumers' attitudes towards sustainable brands have increased significantly. Despite such development for environmental awareness, consumers' actions do not reflect their intention. Therefore, this study aims to examine Malaysians' intention to purchase green food in Peninsular Malaysia. Data were gathered from a total of 1200 questionnaires and Structural Equation Modelling was used to analyse the data. The study contributes to the advancement of knowledge in green food consumerism by expanding the Theory of Planned Behaviour into five components namely attitude (salient belief), attitude (evaluation of outcome), subjective norms (referents), subjective norm (motivation to comply), and perceived behavioural control to explore the future of green food specifically among consumers within Peninsular Malaysia. The result shows that attitude (salient belief), subjective norm (referents, motivation to comply), and perceived behavioural control influence consumers' intention to purchase green food. Surprisingly, attitude (evaluation of outcomes) does not influence consumers' intention.
| Item Type: | Journal article | ||||
|---|---|---|---|---|---|
| Publication Title: | Malaysian Journal of Consumer and Family Economics | ||||
| Creators: | Kit Teng, P., Abdullah, S.I.N.W. and Lim, B.J.H. | ||||
| Publisher: | Malaysian Consumer and Family Economics Association | ||||
| Date: | 21 July 2021 | ||||
| Volume: | 26 | ||||
| ISSN: | 1511-2808 | ||||
| Identifiers: |
|
||||
| Rights: | MAJCAFE adopts Creative Common’s Attribution-Non-Commercial 4.0 International (CC BY-SA 4.0). The details of CC BY-SA 4.0 can be viewed at Creative Commons Attribution-ShareAlike 4.0 International License | ||||
| Divisions: | Schools > Nottingham Business School | ||||
| Record created by: | Jeremy Silvester | ||||
| Date Added: | 20 Oct 2023 14:39 | ||||
| Last Modified: | 20 Oct 2023 14:39 | ||||
| Related URLs: | |||||
| URI: | https://irep.ntu.ac.uk/id/eprint/50064 |
Actions (login required)
 |
Edit View |
Views
Views per month over past year
Downloads
Downloads per month over past year
