The marketing mix: from products to life enhancing experiences

Allison, S. ORCID: 0000-0002-7509-9979, 2012. The marketing mix: from products to life enhancing experiences. In: Academy of Marketing Annual Conference, Southampton Management School, University of Southampton, 2-5 July 2012, Southampton.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Allison, S.
Date: 2012
Divisions: Schools > Nottingham Business School
Record created by: EPrints Services
Date Added: 09 Oct 2015 09:55
Last Modified: 09 Jun 2017 13:14
URI: https://irep.ntu.ac.uk/id/eprint/5010

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