The democratisation of internet cause marketing communication: a strategic proposition for brand sustainable social impact and doing well by doing right

Ndasi, W. ORCID: 0000-0002-2523-0991, 2013. The democratisation of internet cause marketing communication: a strategic proposition for brand sustainable social impact and doing well by doing right. In: G.F. Grigo, A. Theofilou, A. Stancu, T. Breitbarth, C. Ducu, D. Jackson and I.-E. Iamandi, eds., Working papers series on social responsibility, ethics & sustainable business. Bucharest, Romania: Editura ASE, pp. 45-46.

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Item Type:	Chapter in book
Description:	Paper presented at the 2nd International Conference on Social Responsibility, Ethics, and Sustainable Business, Bournemouth, 5-6 September 2013.
Creators:	Ndasi, W.
Publisher:	Editura ASE
Place of Publication:	Bucharest, Romania
Date:	23 October 2013
Volume:	2
Identifiers:	Number Type 1825349 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	31 Oct 2023 15:12
Last Modified:	31 Oct 2023 15:12
URI:	https://irep.ntu.ac.uk/id/eprint/50169

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