Online cause-related marketing: the impact of donation amount and congruence on consumers’ response

Ndasi, W. ORCID: 0000-0002-2523-0991, 2017. Online cause-related marketing: the impact of donation amount and congruence on consumers’ response. PhD, Bournemouth University.

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Item Type:	Thesis
Creators:	Ndasi, W.
Date:	June 2017
Identifiers:	Number Type 1825232 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	02 Nov 2023 16:15
Last Modified:	02 Nov 2023 16:15
Related URLs:	Publisher
URI:	https://irep.ntu.ac.uk/id/eprint/50224

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