Conceptualising success: a creative way to capitalise on social marketing

Akbar, M.B. ORCID: 0000-0003-3092-6878 and Lawson, A., 2022. Conceptualising success: a creative way to capitalise on social marketing. In: Nineteen International Research Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Seeing differently: exploring how creativity can help find new solutions to societal challenges, Oxford Brookes Business School, Oxford, 09 September 2022.

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Item Type:	Conference contribution
Creators:	Akbar, M.B. and Lawson, A.
Date:	September 2022
Identifiers:	Number Type 1826252 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	02 Nov 2023 16:31
Last Modified:	02 Nov 2023 16:32
URI:	https://irep.ntu.ac.uk/id/eprint/50226

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