Exploring customers’ motivation and awareness to purchase Benefit Corporation (B Corps) brands a comparison between UK and China

Diaz, C. and Qin, Z. ORCID: 0000-0001-8208-8488, 2022. Exploring customers’ motivation and awareness to purchase Benefit Corporation (B Corps) brands a comparison between UK and China. In: BAM 2022 Conference, Manchester, 31 August - 2 September 2022.

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Item Type:	Conference contribution
Creators:	Diaz, C. and Qin, Z.
Date:	2022
Identifiers:	Number Type 1827549 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	27 Feb 2024 08:52
Last Modified:	27 Feb 2024 08:52
URI:	https://irep.ntu.ac.uk/id/eprint/50945

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