Consumer attitudes, perceptions and motivations towards buying open milk in Turkey

Tools

Özkan, G ORCID: https://orcid.org/0000-0001-6878-1673 and Bulent, I, 2023. Consumer attitudes, perceptions and motivations towards buying open milk in Turkey. Scientific Papers Series: Management, Economic Engineering in Agriculture and Rural Development, 23 (3), pp. 655-666. ISSN 2284-7995

Preview

Text
1871066_Ozkan.pdf - Published version
Download (525kB) | Preview

Abstract

Open milk is subject to adulteration and threatens public health. Despite the health experts' warnings, many consumers in Turkey still prefer milk sold by street vendors. This study investigated families' open milk (street milk) and packaged milk consumption habits and the reasons for consuming open or packaged milk in Bursa, Turkey. The data were obtained through a face-to-face survey of 478 families. Research revealed that 34.6% of adults and 66% of children regularly consume milk. Participants who consumed milk consumed it for bone development (38.1%) and a rich protein source (22.7%). Half of those (45%) who did not drink milk were not accustomed to drinking milk. %13.8 did not like the taste, and %13.5 is allergic to dairy products. People primarily bought milk from markets (41.1%) and street vendors (21.1%). They preferred whole milk (29.7%) and semi-skimmed milk (29.%). Reasons for purchasing open milk were freshness (31.1%) and no additives (24.0%). Reasons for not buying open milk were unhygienic (40.7%) and not being subject to quality control (41.7%). Although its sales are decreasing, open milk purchases continue. Open milk sales should be restricted, and packaged milk options offered to consumers should be increased.

Item Type:	Journal article
Publication Title:	Scientific Papers Series: Management, Economic Engineering in Agriculture and Rural Development
Creators:	Özkan, G. and Bulent, I.
Publisher:	Universitatea de Ştiinţe Agronomice si Medicina Veterinara - Bucureşti
Date:	1 October 2023
Volume:	23
Number:	3
ISSN:	2284-7995
Identifiers:	Number Type 1871066 Other
Divisions:	Schools > School of Architecture, Design and the Built Environment
Record created by:	Laura Ward
Date Added:	11 Mar 2024 15:34
Last Modified:	11 Mar 2024 15:34
Related URLs:	Publisher
URI:	https://irep.ntu.ac.uk/id/eprint/51045