Advertising and consumer choice of telecommunication services in Nigeria

David, O.O., Abina, B.M. ORCID: 0000-0003-0573-7290 and Oyeniran, I.W., 2015. Advertising and consumer choice of telecommunication services in Nigeria. Journal of Competitiveness, 7 (3), pp. 37-49. ISSN 1804-171X

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Item Type: Journal article
Publication Title: Journal of Competitiveness
Creators: David, O.O., Abina, B.M. and Oyeniran, I.W.
Publisher: Tomas Bata University in Zlin
Date: 30 September 2015
Volume: 7
Number: 3
ISSN: 1804-171X
Identifiers:
NumberType
10.7441/joc.2015.03.03DOI
1828495Other
Divisions: Schools > Nottingham Business School
Record created by: Laura Ward
Date Added: 27 Mar 2024 10:12
Last Modified: 27 Mar 2024 10:12
URI: https://irep.ntu.ac.uk/id/eprint/51173

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