Mastering cricket: the rise of South Asian producers within global value chains for sports goods

Rossiter, W. ORCID: 0000-0002-2199-1136, Smith, D.J. ORCID: 0000-0001-7359-8451 and Matthews, R. ORCID: 0000-0001-6031-7016, 2024. Mastering cricket: the rise of South Asian producers within global value chains for sports goods. In: 50th AIB UK & Ireland Chapter Conference, Aston University, Birmingham, UK, 5-6 April 2024.

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Abstract

This paper explores the global value chains (GVCs) for sports goods, specifically those associated with the game of cricket. It traces the development of the global value chains led by multinational enterprises (MNEs) that used bat makers located in India and Pakistan and based in three regional clusters to gain entry to the sports goods market. The paper presenrs evidence of functional upgrading by South Asian producers within this GVC.

Item Type:	Conference contribution
Creators:	Rossiter, W., Smith, D.J. and Matthews, R.
Date:	April 2024
Identifiers:	Number Type 1882695 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	08 Apr 2024 09:53
Last Modified:	08 Apr 2024 09:53
URI:	https://irep.ntu.ac.uk/id/eprint/51209

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