Continuance usage of voice assistants in the online fashion industry during the online shopping journey: an exploratory research on ethnic consumers

Chimimba, P., Rashid, A. ORCID: 0000-0003-4614-2066, Adıgüzel, F. ORCID: 0000-0002-5289-1701 and Grzegorczyk, M., 2024. Continuance usage of voice assistants in the online fashion industry during the online shopping journey: an exploratory research on ethnic consumers. In: BAM2024 proceedings. London: British Academy of Management.

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Item Type:	Chapter in book
Description:	Paper presented at the British Academy of Management 2024 Conference (BAM2024), Nottingham Trent University, Nottingham, 2-6 September 2024.
Creators:	Chimimba, P., Rashid, A., Adıgüzel, F. and Grzegorczyk, M.
Publisher:	British Academy of Management
Place of Publication:	London
Date:	5 September 2024
Identifiers:	Number Type 2221291 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Melissa Cornwell
Date Added:	15 Nov 2024 10:20
Last Modified:	15 Nov 2024 10:20
URI:	https://irep.ntu.ac.uk/id/eprint/52566

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