PELTIER, J., HAY, A. and DRAGO, W., 2005. The reflective learning continuum: reflecting on reflection. Journal of Marketing Education, 27 (3), pp. 250-263. ISSN 0273-4753Full text not available from this repository.
The importance of reflection to marketing educators is increasingly recognized. However, there is a lack of empirical research which considers reflection within the context of both the marketing and general business education literature. This paper describes the use of an instrument which can be used to measure four identified levels of a reflection hierarchy: habitual action, understanding, reflection and intensive reflection and two conditions for reflection: instructor to student interaction and student to student interaction. Further we demonstrate the importance of reflective learning in predicting graduates’ perception of program quality. Although the focus was on assessment of MBA level curricula, the findings have great importance to marketing education and educators.
|Item Type:||Journal article|
|Publication Title:||Journal of Marketing Education|
|Creators:||Peltier, J., Hay, A. and Drago, W.|
|Rights:||Copyright 2005 by Sage Publications. All rights reserved. No portion of the contents may be reproduced in any form without written permission of the publisher.|
|Divisions:||Schools > Nottingham Business School|
|Depositing User:||EPrints Services|
|Date Added:||09 Oct 2015 10:02|
|Last Modified:||23 Aug 2016 09:07|
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