EASTERS, D.J., 2012. Global communication part 2: the use of apparel product data management technology. International Journal of Fashion Design, Technology and Education, 5 (2), pp. 135-143.
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Improving IT communication systems, through the evolution of future PDM applications, is a theme that has received attention due to its perceived benefits in developing global supply chain success factors. This paper discusses the developments and capabilities of such systems, found within global fashion supply chain relationships and environments. Major characteristics identified within the data suggest that PDM technology appears to be improving the speed of data transfer; however, evidence also suggest that the technologies are evolving quicker than consumer understanding, and arguably cost more to implement, train staff and maintain. Nevertheless, PDM technology increases communication efficiency and helps to enhance social economic and corporate development. The article discusses the findings and also presents the issues regarding human interaction; iconography, infrastructure necessity and individual communication enhancements using a variety of technology processes. PDM technology adoption is still a prevalent topic for the long-term developments of global strategy and communication amalgamation.
|Item Type:||Journal article|
|Description:||This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the International Journal of Fashion Design, Technology and Education, 2012, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/17543266.2011.654131|
|Publication Title:||International Journal of Fashion Design, Technology and Education|
|Publisher:||Taylor & Francis|
|Rights:||© 2012 Taylor & Francis Group, an Informa Business|
|Divisions:||Schools > School of Art and Design|
|Depositing User:||EPrints Services|
|Date Added:||09 Oct 2015 10:08|
|Last Modified:||23 Aug 2016 09:08|
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