Colour atmospherics and its impact on player behaviour

Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2010. Colour atmospherics and its impact on player behaviour. Casino and Gaming International, 6 (3), pp. 91-96.

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Abstract

Systematically researched evidence for the effects and role of colour in gambling environments has yet to be undertaken; but there are sufficient supportive studies that provide an insight into how that would likely affect the player's mood, emotion and behaviour. That, of course, has also to be seen as a design component in the gaming floor layout that helps shape player interest and attentiveness.

Item Type:	Journal article
Publication Title:	Casino and Gaming International
Creators:	Griffiths, M.D.
Publisher:	CGI Global Media Limited
Date:	2010
Volume:	6
Number:	3
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:12
Last Modified:	09 Jun 2017 13:22
URI:	https://irep.ntu.ac.uk/id/eprint/9452

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