GRIFFITHS, M.D., 2010. Colour atmospherics and its impact on player behaviour. Casino and Gaming International, 6 (3), pp. 91-96.
205691_7847 Griffiths Publisher.pdf
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Systematically researched evidence for the effects and role of colour in gambling environments has yet to be undertaken; but there are sufficient supportive studies that provide an insight into how that would likely affect the player's mood, emotion and behaviour. That, of course, has also to be seen as a design component in the gaming floor layout that helps shape player interest and attentiveness.
|Item Type:||Journal article|
|Publication Title:||Casino and Gaming International|
|Publisher:||CGI Global Media Limited|
|Divisions:||Schools > School of Social Sciences|
|Depositing User:||EPrints Services|
|Date Added:||09 Oct 2015 10:12|
|Last Modified:||12 Oct 2015 12:36|
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