Items where Author is "Harden, G"

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Chapter in book

HARDEN, G., 2012. Do academics make good key account managers? In: B. HULBERT and P. HARRIGAN, eds., Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, University of Southampton School of Management, Southampton, 2-5 July 2012. Helensburgh, Argyll: Academy of Marketing. ISBN 9780854329472

HARDEN, G., 2011. Do academics make good key account managers? In: A. PATTERSON and S. OAKES, eds., Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool, 5-7 July 2011. Helensburgh, Argyll: Academy of Marketing. ISBN 9780956112234

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