Items where Author is "Jain, V"
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Journal article
PICH, C., ARMANNSDOTTIR, G., DEAN, D., SPRY, L. and JAIN, V., 2020. Problematizing the presentation and reception of political brands: the strategic and operational nature of the political brand alignment model. European Journal of Marketing, 54 (1), pp. 190-211. ISSN 0309-0566
JAIN, V., PICH, C., GANESH, B. and ARMANNSDOTTIR, G., 2017. Exploring the influences of political branding: a case from the youth in India. Journal of Indian Business Research, 9 (3), pp. 190-211. ISSN 1755-4195
Chapter in book
PICH, C., JAIN, V. and ARMANNSDOTTIR, G., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: E. UZUNOĞLU, S.M. KIP, B. AMIRAK, B. YAMAN and H. TUNCEL, eds., Proceedings of the 20th International Conference on Corporate and Marketing Communications, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015. Izmir, Turkey: Izmir University of Economics, Faculty of Communications, pp. 65-69. ISBN 9789758789559
Conference contribution
PICH, C., JAIN, V., ARMANNSDOTTIR, G. and GANESH, B.E., 2015. Understanding the role of social media in political corporate branding research in the context of Indian politics. In: CMC2015. 20th International Conference on Corporate and Marketing Communications: Excellence in Corporate and Marketing Communications: Present and Future Challenges, Izmir University of Economics, Turkey, April 2015, Izmir, Turkey.
