Items where Author is "Lourenço, F"
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CHENG, R., LOURENÇO, F. and RESNICK, S., 2016. Educating graduates for marketing in SMEs: an update for the traditional marketing curriculum. Journal of Small Business and Enterprise Development, 23 (2), pp. 495-513. ISSN 1462-6004
RESNICK, S.M., CHENG, R., SIMPSON, M. and LOURENÇO, F., 2016. Marketing in SMEs: a '4Ps' self-branding model. International Journal of Entrepreneurial Behaviour & Research, 22 (1). ISSN 1355-2554
