Items where Author is "MacCarthy, B"

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Conference contribution

RAMANATHAN, U., MUYLDERMANS, L. and MACCARTHY, B., 2009. Improving forecasting accuracy of sales promotions through reference demand model and multiple linear regression analysis. In: POMS Conference 2009, Orlando, USA.

RAMANATHAN, U., MUYLDERMANS, L. and MACCARTHY, B., 2008. Forecasting promotional sales using linear regression models. In: INFORMS Annual Meeting 2008, Washington DC, USA.

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