Items where Author is "Mazursky, D"

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Number of items: 6.

Journal article

Guest, D ORCID: 0000-0003-4514-9186, Estes, Z, Gibbert, M and Mazursky, D, 2016. Brand Suicide? Memory and Liking of Negative Brand Names. PLoS ONE, 11 (3), e0151628. ISSN 1932-6203

Guest, D ORCID: 0000-0003-4514-9186, Gibbert, M, Estes, Z, Mazursky, D and Lam, M, 2016. Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing. Journal of Cognitive Psychology, 28 (8), pp. 1013-1025. ISSN 2044-5911

Estes, Z, Gibbert, M, Guest, D ORCID: 0000-0003-4514-9186 and Mazursky, D, 2012. A dual-process model of brand extension: taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. Journal of Consumer Psychology, 22, pp. 86-101.

Conference contribution

Estes, Z, Guest, D ORCID: 0000-0003-4514-9186, Gibbert, M and Mazursky, D, 2015. Brand names and slogans guide visual attention. In: 2015 Meeting of the European Marketing Academy, Leuven, Belgium, May 2015.

Guest, D ORCID: 0000-0003-4514-9186, Gibbert, M, Estes, Z and Mazursky, D, 2012. Inducing global processing increases preference for thematic relations. In: 2012 Conference of the British Psychological Society Cognitive Section, Glasgow, 2012, Glasgow.

Estes, Z, Guest, D ORCID: 0000-0003-4514-9186, Gibbert, M and Mazursky, D, 2011. Brand suicide? Memory and liking of negative brand names [poster presentation]. In: 2011 Conference of the Association for Consumer Research.

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