Items where Author is "Mazursky, D"

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Number of items: 6.

Journal article

GUEST, D., ESTES, Z., GIBBERT, M. and MAZURSKY, D., 2016. Brand Suicide? Memory and Liking of Negative Brand Names. PLoS ONE, 11 (3), e0151628. ISSN 1932-6203

GUEST, D., GIBBERT, M., ESTES, Z., MAZURSKY, D. and LAM, M., 2016. Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing. Journal of Cognitive Psychology, 28 (8), pp. 1013-1025. ISSN 2044-5911

ESTES, Z., GIBBERT, M., GUEST, D. and MAZURSKY, D., 2012. A dual-process model of brand extension: taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. Journal of Consumer Psychology, 22, pp. 86-101.

Conference contribution

ESTES, Z., GUEST, D., GIBBERT, M. and MAZURSKY, D., 2015. Brand names and slogans guide visual attention. In: 2015 Meeting of the European Marketing Academy, Leuven, Belgium, May 2015.

GUEST, D., GIBBERT, M., ESTES, Z. and MAZURSKY, D., 2012. Inducing global processing increases preference for thematic relations. In: 2012 Conference of the British Psychological Society Cognitive Section, Glasgow, 2012, Glasgow.

ESTES, Z., GUEST, D., GIBBERT, M. and MAZURSKY, D., 2011. Brand suicide? Memory and liking of negative brand names [poster presentation]. In: 2011 Conference of the Association for Consumer Research.

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