Items where Author is "McCarthy, I"
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Number of items: 3.
Journal article
LEE, L., DABIRIAN, A., MCCARTHY, I. and KIETZMANN, J., 2020. Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing, 54 (3), pp. 615-644. ISSN 0309-0566
KIETZMANN, J., LEE, L., MCCARTHY, I. and KIETZMANN, T., 2019. Deepfakes: trick or treat? Business Horizons. ISSN 0007-6813
Conference contribution
LEE, L. and MCCARTHY, I., 2023. Don't leave rapport building in group services to chance. In: EMAC (European Marketing Academy) Annual Conference, Odense, Denmark, 23-26 May 2023.
