Items where Author is "McCarthy, IP"

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Number of items: 4.

Journal article

LEE, L.W., HANNAH, D.R. and MCCARTHY, I.P., 2019. Do your employees think your slogan is "fake news?" A framework for understanding the impact of company slogans on employees. Journal of Product and Brand Management. ISSN 1061-0421

Conference contribution

LEE, L.W., BOON, E. and MCCARTHY, I.P., 2018. Managing customer-to-customer interactions in group services. In: 28th Academy of Marketing Science World Marketing Congress, Porto, Portugal, 27-29 June 2018.

LEE, L.W., MCCARTHY, I.P. and ELLIS, D., 2018. Customer cohort climate: a conceptual model for group service encounters. In: 2017 Academy of Marketing Science (AMS) Annual Conference, Coronado, California, United States, 24-26 May 2017.

LEE, L.W. and MCCARTHY, I.P., 2015. Service experiences with other customers: a typology of customer cohort climates. In: Academy of Marketing Conference 2015, University of Limerick, Limerick, Ireland, 7-9 July.

This list was generated on Mon Dec 9 16:23:07 2019 UTC.