Items where Author is "Muntinga, DG"

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Journal article

SCHIVINSKI, B., MUNTINGA, D.G., PONTES, H.M. and LUKASIK, P., 2019. Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing. ISSN 0965-254X

This list was generated on Fri Dec 13 10:32:44 2019 UTC.