Items where Author is "Muyldermans, L"
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Journal article
RAMANATHAN, U. and MUYLDERMANS, L., 2011. Identifying the underlying structure of demand during promotions: A structural equation modelling approach. Expert Systems with Applications: an International Journal, 38 (5), pp. 5544-5552. ISSN 0957-4174
RAMANATHAN, U. and MUYLDERMANS, L., 2010. Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK. International Journal of Production Economics, 128 (2), pp. 538-545. ISSN 0925-5273
Conference contribution
RAMANATHAN, U. and MUYLDERMANS, L., 2010. Role of demand information in collaborative planning and forecasting: a case of a soft drink company in the UK. In: OR 52, Royal Holloway, University of London, September 2010.
RAMANATHAN, U., MUYLDERMANS, L. and MACCARTHY, B., 2009. Improving forecasting accuracy of sales promotions through reference demand model and multiple linear regression analysis. In: POMS Conference 2009, Orlando, USA.
RAMANATHAN, U., MUYLDERMANS, L. and MACCARTHY, B., 2008. Forecasting promotional sales using linear regression models. In: INFORMS Annual Meeting 2008, Washington DC, USA.
