Items where Author is "Parker, J"

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PARKER, J., KOSLOW, S., ANG, L. and TEVI, A., 2020. How does consumer insight support the leap to a creative idea inside the creative process: shifting the advertising appeal from functional to emotional. Journal of Advertising Research, 60 (2). ISSN 1740-1909

TEVI, A., KOSLOW, S. and PARKER, J., 2019. Can media neutrality limit creative potential? Understanding advertising’s use of ideation templates fares across media. Journal of Advertising Research, 59 (3). ISSN 0021-8499

TEVI, A., KOSLOW, S. and PARKER, J., 2019. Even bad clients deserve quality advertising: using the templates creative ideation technique to overcome the limitations of client quality. In: 18th International Conference on Research in Advertising 2019 (ICORIA 2019), IMC University of Applied Sciences Krems, Krems, Austria, 27-29 June 2019.

PARKER, J., KOSLOW, S., ANG, L. and TEVI, A., 2019. The role of consumer insight in creative advertising development: essential aid or cognitive bias? In: 2019 INFORMS Marketing Science Conference, Roma Tre University, Rome, Italy, 20-22 June 2019.

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