Items where Author is "Pich, C"

RASHID, A., SPRY, L. and PICH, C., 2024. A proposed brand architecture model for UK fashion brands. Journal of Brand Management. ISSN 1350-231X

POORREZAEI, M., PICH, C. and RESNICK, S., 2023. A framework to improve retail customer experience: a qualitative study exploring the customer journey. Qualitative Market Research: An International Journal. ISSN 1352-2752 (Forthcoming)

PICH, C., 2023. Exploring the voter journey in the context of Jersey: engagement, barriers and recommendations. Nottingham: Nottingham Trent University.

PICH, C. and REARDON, J., 2023. A changing political landscape: the 2022 general election in Jersey. Small States and Territories Journal. ISSN 2616-8006 (Forthcoming)

COOK, D. and PICH, C., 2023. A brand identity crisis? Evaluating the challenges and opportunities of Euro 2020. In: 27th International Conference on Corporate and Marketing Communications, Cranfield University, Bedford, 3-4 April 2023.

PICH, C. and REARDON, J., 2023. 'A huge political experiment’ – exploring the political brand positioning of political parties in Jersey from an internal-external perspective. In: 27th International Conference on Corporate and Marketing Communications, Cranfield University, Bedford, 3-4 April 2023.

POORREZAEI, M., PICH, C., ARMANNSDOTTIR, G., BRANCO-ILLODO, I. and HARVEY, J., 2022. Young voters’ engagement: a customer journeys perspective. International Journal of Market Research. ISSN 1470-7853 (Forthcoming)

PICH, C., MOUFAHIM, M. and ILLODO-BRANCO, I., 2022. Jubilee: from home movies to tea cosies – why people love sending gifts to the Queen. The Conversation.

WOODALL, T., PICH, C., ARMANNSDOTTIR, G., ALLISON, S., HOWARTH, R. and POORREZAEI, M., 2022. To be a marketer or do what marketers do? Using a mixed method approach to explore the aspiring marketer mindset. Journal of Vocational Behavior, 135: 103716. ISSN 0001-8791

SPRY, L. and PICH, C., 2022. Communicating and integrating co-opness: is it that simple in the 21st century? In: P.J. KITCHEN and M. TOURKY, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 314-319. ISBN 9783030764159

PICH, C. and ARMANNSDOTTIR, G., 2022. Political brand identity and image: manifestations, challenges and tensions. In: M. MOUFAHIM, ed., Political branding in turbulent times. Palgrave Studies in Political Marketing and Management . Cham: Palgrave Macmillan, pp. 9-32. ISBN 9783030832285

COOK, D. and PICH, C., 2022. 'We're gonna get ourselves (re-) connected!' – How can major events such as Euro 2020 bring societies back together in the wake of Covid-19 - or - is the writing on the wall? In: P.J. KITCHEN and M. TOURKEY, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 263-270. ISBN 9783030764159

PICH, C., 2022. The duality of Boris Johnson’s political brand identity. In: P.J. KITCHEN and M. TOURKY, eds., Integrated marketing communications: a global brand-driven approach. 2nd ed. Cham: Palgrave Macmillan, pp. 233-235. ISBN 9783030764159

POORREZAEI, M., PICH, C. and SPRY, L., 2021. Measuring customer behavioural engagement in online brand community. In: 23rd Academy of Marketing Science (AMS) World Marketing Congress (WMC), University of Queensland, Brisbane, Australia, 14-17 July 2021. (Forthcoming)

PICH, C., 2021. Political branding - a research agenda for political marketing. In: B.I. NEWMAN and T.P. NEWMAN, eds., A research agenda for political marketing. Elgar research agendas . Edward Elgar. ISBN 9781800377196 (Forthcoming)

REARDON, J. and PICH, C., 2021. The strangest election in the world? The October 2020 general election in Guernsey. Small States and Territories Journal, 4 (1), pp. 137-156.

PICH, C., 2021. Keir Starmer’s political brand: Captain Hindsight or Admiral Foresight? The Conversation.

PICH, C. and NEWMAN, B.I., 2021. Political branding: more than parties, leaders and policies. Abingdon: Routledge. ISBN 9780367492274

PICH, C., ARMANNSDOTTIR, G. and DEAN, D., 2020. Exploring the process of creating and managing personal political brand identities in non-party environments: the case of the Bailiwick of Guernsey. Journal of Political Marketing, 19 (4), pp. 414-434. ISSN 1537-7857

POORREZAEI, M., PICH, C. and RESNICK, S., 2020. The John Lewis and Partners customer experience. In: A. WILSON, V.A. ZEITHAML, M.J. BITNER and D.D. GREMLER, eds., Services marketing: integrating customer service across the firm. London: McGraw-Hill, pp. 422-429. ISBN 9781526847805

SPRY, L. and PICH, C., 2020. Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image. International Journal of Market Research. ISSN 1470-7853

PICH, C., 2020. Boris Johnson’s political brand is in deep trouble. The Conversation.

PICH, C., 2020. Guernsey has no political parties - but a referendum could be about to change all that. The Conversation.

SPRY, L., FOSTER, C., PICH, C. and PEART, S., 2020. Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. Journal of Strategic Marketing, 28 (4), pp. 336-349. ISSN 0965-254X

PICH, C., ARMANNSDOTTIR, G., DEAN, D., SPRY, L. and JAIN, V., 2020. Problematizing the presentation and reception of political brands: the strategic and operational nature of the political brand alignment model. European Journal of Marketing, 54 (1), pp. 190-211. ISSN 0309-0566

COOK, D. and PICH, C., 2020. Unity in diversity? Exploring the challenges and opportunities of managing an unprecedented major sport event – the case of UEFA Euro 2020. In: 2020 EASM 28th European Association for Sport Management Virtual Conference, 21-25 September 2020.

PICH, C. and SPRY, L., 2019. Understanding brands with contemporary issues. In: P. FOROUDI and M. PALAZZO, eds., Contemporary issues in branding. Abingdon: Routledge. ISBN 9781138368545 ; 9781138368538 (Forthcoming)

ARMANNSDOTTIR, G., PICH, C. and SPRY, L., 2019. Exploring the creation and development of political co-brand identity: a multi-case study approach. Qualitative Market Research: an International Journal. ISSN 1352-2752

ARMANNSDOTTIR, G., CARNELL, S. and PICH, C., 2019. Exploring personal political brands of Iceland's parliamentarians. Journal of Political Marketing. ISSN 1537-7857

PICH, C. and NEWMAN, B.I., 2019. Evolution of political branding: typologies, diverse settings and future research. Journal of Political Marketing. ISSN 1537-7857

WOODALL, T., ALLISON, S., ARMANNSDOTTIR, G., PICH, C. and GREGSON, I., 2019. Evaluation of front-line staff e bike use initiative at Nottingham City Council: a policy discussion. In: Cycling and Society Annual Symposium, Department of Social and Political Science, University of Chester, Chester, 2-3 September 2019.

ALLISON, S., PICH, C., WOODALL, T., ARMANNSDOTTIR, G. and GREGSON, I., 2019. Evaluation of staff pool e bike initiative: top-lines report for NCC management. Nottingham: Nottingham City Council.

ARMANNSDOTTIR, G., CARNELL, S. and PICH, C., 2019. Icelandic political brand personalities. In: 7th Annual International Colloquium on Branding, Athens Institute for Education and Research, Athens, Greece, 29 July - 1 August 2019.

POORREZAEI, M., PICH, C. and RESNICK, S., 2019. Investing the customer journey and the impact of online and offline touchpoints on brand loyalty in the context of a UK retailer. In: 2019 European Association for Education and Research in Commercial Distribution (EAERCD) 20th Annual Conference, Zaragoza, Spain, 2-4 July 2019.

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G., PICH, C. and GREGSON, I., 2019. Nottingham City Council Adult Social Care eBike Evaluation – Focus Group 1: March 2019: Providing insight for policy development. Nottingham: Nottingham City Council.

PICH, C., ARMANNSDOTTIR, G., ALLISON, S., WATSON, T. and GREGSON, I., 2019. Western cycle corridor user survey: initial evaluation of written comments for NCC management. Nottingham: Nottingham City Council.

POORREZAEI, M., SPRY, L. and PICH, C., 2019. Developing a scale for measurement of customer engagement in online brand communities. In: 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, British Columbia, Canada, 29-31 May 2019. (Forthcoming)

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G., PICH, C. and GREGSON, I., 2019. Evaluation of front-line staff e bike use initiative: top-lines report for NCC management. Nottingham: Nottingham City Council.

PICH, C., ARMANNSDOTTIR, G., PALAZZO, M., VOLLERO, A. and DI MAIO, L., 2019. It’s all about entertainment: the rise of celebrity political brand equity in Italy from a young voter perspective. In: 7th Annual International Colloquium on Branding, Athens Institute for Education and Research, Athens, Greece, 29 July - 1 August 2019. (Forthcoming)

PICH, C., HARVEY, J., ARMANNSDOTTIR, G., POORREZAEI, M. and BRANCO-ILLODO, I., 2018. Marketing Brexit: investigating young voter engagement with the EU Referendum. International Journal of Market Research. ISSN 1470-7853

SPRY, L., POORREZAEI, M. and PICH, C., 2018. Brand architecture in higher education: could it work in new and developing universities? In: 2018 Global Marketing Conference, Tokyo, Japan, 26-29 July 2018.

ARMANNSDOTTIR, G. and PICH, C., 2018. Exploring political brand identity and political brand image in non-party contexts from a multi-stakeholder perspective. In: 2018 Global Marketing Conference at Tokyo, Tokyo, Japan, 26-29 July 2018.

SPRY, L., POORREZAEI, M. and PICH, C., 2018. Investigating corporate brand values in higher education. In: 21st AMS World Marketing Congress (WMC) 2018, Universidade Lusiada-Norte, Porto, Portugal, 27-29 June 2018.

PICH, C., HARVEY, J., ARMANNSDOTTIR, G., POORREZAEI, M. and BRANCO ILLODO, I., 2018. Young voters UK: engagement, disengagement and re-engagement? In: 51st Academy of Marketing Conference 2018, University of Stirling, Stirling, Scotland, 2-5 July 2018.

WOODALL, T., PICH, C., ARMANNSDOTTIR, G. and ALLISON, S., 2018. 'Marketer behaviour': the strange case of the missing discipline. In: 6th International Symposium on Marketing Ethics and Corporate Social Responsibility, Nottingham Trent University, Nottingham, 22-24 April 2018.

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2018. An exploratory case study focusing on the creation, orientation, and development of a new political brand: the case of the Jury Team. Politics & Policy. ISSN 1747-1346

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2018. Investigating political brand reputation with qualitative projective techniques from the perspective of young adults. International Journal of Market Research. ISSN 1470-7853

PICH, C., 2017. Can Theresa May save her brand? A marketing expert has some advice. The Conversation.

JAIN, V., PICH, C., GANESH, B. and ARMANNSDOTTIR, G., 2017. Exploring the influences of political branding: a case from the youth in India. Journal of Indian Business Research, 9 (3), pp. 190-211. ISSN 1755-4195

ALLISON, S., WOODALL, T., ARMANNSDOTTIR, G. and PICH, C., 2017. It’s just for old men and children: exploring self-image barriers to cycling. In: 50th Academy of Marketing Conference, Hull University Business School, Hull, 3-6 July 2017. (Forthcoming)

ALLISON, S., MACKINTOSH, J., SPRY, L. and PICH, C., 2017. It’s too big to cope with: practitioners’ experiences of climate change communications. In: 50th Academy of Marketing Conference, Hull University Business School, Hull, 3-6 July 2017. (Forthcoming)

ALLISON, S., ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2016. Exploring non-situational barriers to utility cycling amongst young adults. In: Cycling and Society Annual Research Symposium, Lancaster, 29-30 September 2016.

DEAN, D., ARROYO-GAMEZ, R.E., PUNJAISRI, K. and PICH, C., 2016. Internal brand co-creation: the experiential brand meaning cycle in higher education. Journal of Business Research, 69 (8), pp. 3041-3048. ISSN 0148-2963

ARMANNSDOTTIR, G., PICH, C. and SPRY, L., 2016. Creating and developing local political brand identity: a constituency focus. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

SPRY, L., PICH, C. and ARMANNSDOTTIR, G., 2016. Investigating political brand reputation with qualitative projective techniques. In: The 19th Academy of Marketing Science World Marketing Congress, IÉSEG School of Management, Lille, Paris, France, 19-23 July 2016.

WOODALL, T., ALLISON, S., ARMANNSDOTTIR, G. and PICH, C., 2016. Exploring young adults’ perceptions of cycling and cyclists. In: Low Carbon Future Cities Symposium, Boots Library, Nottingham Trent University, Nottingham, 14 June 2016.

ALLISON, S., ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2016. Exploring young adults’ perceptions of cycling and cyclists. In: Academy of Marketing Annual Conference 2016, Newcastle Business School at Northumbria University, Newcastle upon Tyne, 4-7 July 2016.

ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C., WHEATLEY, D. and PICH, C., 2016. An exploration of Icelandic marketing women entrepreneurs. In: C. DÍAS-GARCÍA, C.G. BRUSH, E.J. GATEWOOD and F. WELTER, eds., Women's entrepreneurship in global and local contexts. Cheltenham: Edward Elgar, pp. 240-257. ISBN 9781784717421

PICH, C., ARMANNSDOTTIR, G. and SPRY, L., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: 20th International Conference on Corporate and Marketing Conference, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015.

SPRY, L., FOSTER, C. and PICH, C., 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. In: Academy of Marketing 10th Global Brand Conference, Turku School of Economics, University of Turku, Finland, 27-29 April 2015.

ARMANNSDOTTIR, G., PICH, C. and WOODALL, T., 2015. Gender and marketing: an exploration into the perceptions of marketing and marketers form the perspective of male and female undergraduates in HE UK. In: Academy of Marketing Annual Conference 2015, Limerick, Ireland, 2015.

PICH, C., DEAN, D. and PUNJAISRI, K., 2015. Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications. ISSN 1352-7266

PICH, C. and ARMANNSDOTTIR, G., 2015. Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand. Journal of Marketing Communications. ISSN 1466-4445

PICH, C. and DEAN, D., 2015. Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management, 31 (11-12), pp. 1353-1378. ISSN 0267-257X

PICH, C. and DEAN, D., 2015. Qualitative projective techniques in political brand image research from the perspective of young adults. Qualitative Market Research: an International Journal, 18 (1), pp. 115-144. ISSN 1352-2752

PICH, C., JAIN, V., ARMANNSDOTTIR, G. and GANESH, B.E., 2015. Understanding the role of social media in political corporate branding research in the context of Indian politics. In: CMC2015. 20th International Conference on Corporate and Marketing Communications: Excellence in Corporate and Marketing Communications: Present and Future Challenges, Izmir University of Economics, Turkey, April 2015, Izmir, Turkey.

PICH, C., ARMANNSDOTTIR, G. and DEAN, D., 2015. The elicitation capabilities of qualitative projective techniques in political brand image research. International Journal of Market Research, 57 (3), pp. 357-394. ISSN 1470-7853

PICH, C., JAIN, V. and ARMANNSDOTTIR, G., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: E. UZUNOĞLU, S.M. KIP, B. AMIRAK, B. YAMAN and H. TUNCEL, eds., Proceedings of the 20th International Conference on Corporate and Marketing Communications, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015. Izmir, Turkey: Izmir University of Economics, Faculty of Communications, pp. 65-69. ISBN 9789758789559

WOODALL, T., ARMANNSDOTTIR, G. and PICH, C., 2014. Projection and personality: a provisional study of aspiring marketers. In: Academy of Marketing Annual Conference, Bournemouth University, Bournemouth, 7-10 July 2014.

DEAN, D., CROFT, R. and PICH, C., 2014. Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties. Journal of Political Marketing, 14 (12), pp. 19-34. ISSN 1537-7857

PICH, C., 2014. Understanding the political brand identity and political brand image of the UK Conservative Party brand under the leadership of David Cameron prior the 2010 UK General Election. In: J. LEES-MARSHMENT, ed., Political marketing: principles and applications. Abingdon: Routledge. ISBN 9780415632089

PICH, C., 2014. Understanding the relationship between the communicated political brand identity and understood political brand image of David Cameron’s UK Conservative Party. In: 19th International Conference on Corporate and Marketing Communications, Università Cattolica del Sacro Cuore, Milan, Italy, 3-4 April 2014, Milan, Italy.

PICH, C. and DEAN, D., 2014. The challenges of exploring internal political brand identity and external political brand image in the context of David Cameron’s Conservative Party. In: 2014 Academy of Marketing Conference, Bournemouth University, Bournemouth, 2014, Bournemouth.

PICH, C., 2013. New political brands: an exploratory study focusing on the creation, development and sustainability of a new political brand. In: 7th International Political Marketing Conference (IMPC), Stockholm University School of Business, Stockholm, Sweden, 19-21 September 2013, Stockholm, Sweden.

PICH, C. and DEAN, D., 2011. More questions than answers? A critical examination of the use of projective techniques in political brand image research. In: A. PATTERSON and S. OAKES, eds., Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool, Liverpool. Liverpool: Academy of Marketing. ISBN 9780956112234